Author: Rob Roberts

When is an IT Project not an IT Project?

When is an IT project not an IT project? Always. Unless you are a pure IT company, there should be no IT projects. All projects should be business-focused, business-sponsored, and business-driven. When a company implements a new accounting or ERP system, is that an IT project? No. Sure, it relies on IT resources for managing the servers, the software, and the databases as well as the network to...
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Why Marketing Communications is Important – Guest Blog

Marketing Communications is more than just Public Relations. And more than Social Media. And simply more. "Marcom" as it tends to be abbreviated in this world of shortening everything, is a key component of the overall marketing mix. In the digital media age, it is EVERYTHING. Welcome our guest blogger, Susan Cellura of E-Marketing Communications (EMC) who explains just what Marketing Commu...
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