Digital Marketing is not just about your web site
Sure, that’s the main point of using the web for marketing, but there are many components of digital marketing:
- Social Media
- Paid and Organic Search
- E-Mail Marketing
- Marketing Automation
- and, of course, Web Sites
Digital Marketing should also integrate with all your other marketing efforts. For instance, if you’re using postcard mailers, handout flyers, or other print media as lead generators or leave-behinds, they should tie to a specific page on your website (not just www.lookatmysite.com!) This is called “landing page targeting,” and it is a very important way of tracking the effectiveness of a print campaign.