Marketing Communications is more than just Public Relations. And more than Social Media. And simply more. “Marcom” as it tends to be abbreviated in this world of shortening everything, is a key component of the overall marketing mix. In the digital media age, it is EVERYTHING.
Welcome our guest blogger, Susan Cellura of E-Marketing Communications (EMC) who explains just what Marketing Communications is.
Almost every day I’m asked what it is I do, and/or to define my answer, which is marketing communications. The conversation goes something like this,
“What do you do?”
Me: Marketing Communications
“Oh. What’s that? Public relations?”
Me: “That’s one aspect.”