Why Marketing Communications is Important – Guest Blog

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Marketing Communications is more than just Public Relations. And more than Social Media. And simply more. “Marcom” as it tends to be abbreviated in this world of shortening everything, is a key component of the overall marketing mix. In the digital media age, it is EVERYTHING.

Welcome our guest blogger, Susan Cellura of E-Marketing Communications (EMC) who explains just what Marketing Communications is.

Almost every day I’m asked what it is I do, and/or to define my answer, which is marketing communications. The conversation goes something like this,

“What do you do?”

Me: Marketing Communications

“Oh. What’s that? Public relations?”

Me: “That’s one aspect.”

…read the rest of Susan’s post here….

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